Previously stuffing keywords to trick the Google: Is Boris Johnson really trying to game Google search results? | WIRED
One theory is that Johnson is trying to downplay negative news coverage of events by seeding news stories into Google search results by using similar phrases and key terms that are more positive. For instance – the hypothesis goes – by saying he was the “model of restraint”, Johnson was attempting to divert attention from stories detailing his alleged affair with former model Jennifer Arcuri, which became less visible in search results for “Boris Johnson model”.
Last night:
Bona fide fact-checking organisations condemned the move as “inappropriate” while a top EU politicians said it amounted to “dystopian” disinformation of the kind seen in authoritarian states.
“Dystopian. Not even [Hungarian far-right prime minister Viktor] Orban or the Polish PiS [ruling party] would dream this up, let alone do it,” said Guy Verhofstadt, the European parliament’s Brexit coordinator.
“It is inappropriate and misleading for the Conservative press office to rename their Twitter account factcheckUK during this debate. Please do not mistake it for an independent factchecking service.”
Dystopian is the new normal.
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