I think a dedicated Marketing Team should be a sub-DAO with a mandate to operate fast, without running every single decision through a vote.
Something like a “Galaxy” here (an unrelated blockchain project)
Or a “Guild”:
Source: x.com
I think that MORE ADOPTION is super important. It makes incentives and game theory more robust. It increases confidence. It is a flywheel, the more adoption, the more adoption.
I think that Kleros has the potential to cross the bridge to the mainstream. Not just geeky geeks but real-life use cases when the end user doesn’t even know there is blockchain on the backend.
I think that Ethereum is a civilizational building block and Kleros has a first-mover advantage to become de-facto a standard (“just use Kleros”) for subjective disputes. It is a pretty big deal!
Two ideas from top of my head
(they were presented here or there, I don’t claim ownership for them)
Escrow for global trade 
Russian gas in Rubles. China payment rails (AliPay, WeChat). INSTEX:
Its mission is to facilitate non-USD and non-SWIFT transactions with Iran to avoid breaking U.S. sanctions
Five EU nations declared in a joint statement on 29 November 2019 that they will join the INSTEX mechanism for trade with Iran.
Now we have Ethereum + Kleros + invoices as NFT + fractionalisation + real time data + (because climate change is real) tracking CO2 across the entire supply chain
This is a multi-trillion dollar idea.
Fake news / controversy / moderation on Twitter
Check this out, just posted a few thoughts in a separate thread:
That could create millions of cases every single day.
People marking as fake / controversial / out of context / other people voting / tokenomics / disputes / better sensemaking of what is real.